7 Best Practices for Writing Compelling Email Subject Lines

The subject line is the first thing recipients see when they receive an email, so it’s essential to make it compelling and engaging. Here are seven best practices for writing compelling email subject lines:

1. Keep it short and concise: A short and concise subject line is more likely to grab the recipient’s attention and encourage them to open the email. Keep the subject line to 50 characters or less.
2. Be specific and relevant: The subject line should clearly communicate the purpose of the email and be relevant to the recipient. Avoid vague or generic subject lines that don’t provide any value or context.
3. Use action-oriented language: Action-oriented language can encourage the recipient to take action and engage with the email. Use verbs that convey urgency or excitement, such as “act now” or “limited time offer.”
4. Personalize the subject line: Personalizing the subject line can improve open rates by up to 50%. Use the recipient’s name or other relevant data to create a more personalized experience.
5. A/B test subject lines: A/B testing can help determine which subject lines are most effective. Test different subject lines to see which ones have the highest open rates and engagement.
6. Avoid spam trigger words: Avoid using words that are commonly associated with spam, such as “free” or “act now.” Using these words can cause the email to be flagged as spam and decrease deliverability.
7. Use emojis sparingly: Emojis can be used to add personality and emotion to the subject line, but use them sparingly. Too many emojis can make the subject line look unprofessional or spammy.

Writing compelling email subject lines is essential for achieving high open rates and engagement. By keeping it short and concise, being specific and relevant, using action-oriented language, personalizing the subject line, A/B testing, avoiding spam trigger words, and using emojis sparingly, businesses can create subject lines that grab the recipient’s attention and encourage them to engage with the email.