Colors matter in email marketing. If you want to make a good first impression, increase opens and engagements, and reduce the chances that your email will be labeled spam, choose the right colors for your email creatives....
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Perhaps one of the most consequential mistakes in email marketing that kills email deliverability and causes a whole host of problems is the failure to get proper permission from the people you plan to contact. That probably reads like a straightforward statement, but there are different levels to this crime. Here’s a look at some common scenarios where YNOT Mail customers sometimes go wrong, as...
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Everybody makes mistakes, and they can be embarrassing. Luckily, most of the time a simple “whoops” isn’t fatal. Unless you’re sending email to a large list of customers, because in that case simple email marketing mistakes can give your business a big black eye — or worse, land you in trouble with regulators. Let’s talk about some common email marketing errors and some best practices you...
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