One of the most overlooked metrics in email marketing is the bounce rate—but it might just be one of the most important. If you're focused only on open rates and click-throughs, you're missing a key part of the picture. A high bounce rate doesn't just mean fewer people are seeing your emails—it’s a red flag that something bigger may be going wrong behind the scenes....
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As the saying goes, the more things change, the more they stay the same. Back in the day, web page file sizes were important for load times and search engine optimization, and this still holds true today. With customers' short attention spans, every second counts, and there's a 7% chance they'll leave for good if they have to wait for a webpage or email to...
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Why is it so hard to find an adult email marketing service? Well-known email platforms intended for mainstream companies seldom allow their customers to send adult content. Sites like MailChimp, for example, specifically prohibit explicit content in their “Acceptable Use” policies. Why do they take this stance with customers offering legal adult entertainment sites, adult novelty products or even adult dating services? First, the adult industry got...
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