In recent years we've seen companies spend a lot of money on social media marketing, search engine optimization and other emerging online marketing channels. The data tells us though that email marketing is still king. Research from SmartDataCollective tells us all marketing pros (95% of them) are using email marketing. No surprise here since almost everyone online is using email (92% of everyone) and two-thirds...
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Automation is becoming more important in email marketing. Email volume is increasing, making it more challenging to stand out. So what's the trick to keeping your subscribers engaged with your email content? Highly segmented automation helps you to better target your campaigns for better results. It will also help your open rates because subscribers pay more attention to personalized content. The key here is to...
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Colors matter in email marketing. If you want to make a good first impression, increase opens and engagements, and reduce the chances that your email will be labeled spam, choose the right colors for your email creatives....
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Why is it so hard to find an adult email marketing service? Well-known email platforms intended for mainstream companies seldom allow their customers to send adult content. Sites like MailChimp, for example, specifically prohibit explicit content in their “Acceptable Use” policies. Why do they take this stance with customers offering legal adult entertainment sites, adult novelty products or even adult dating services? First, the adult industry got...
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Perhaps one of the most consequential mistakes in email marketing that kills email deliverability and causes a whole host of problems is the failure to get proper permission from the people you plan to contact. That probably reads like a straightforward statement, but there are different levels to this crime. Here’s a look at some common scenarios where YNOT Mail customers sometimes go wrong, as...
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The past few years have seen a large increase in social media’s use as a marketing tool, causing some people to question whether email marketing remains both practical and relevant. Without a doubt, social media use is increasing each year: It is estimated 78 percent of everyone in North America uses social media, and analysts predict that 2.5 billion people will soon be social-media-connected. Can...
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Marketing resources aren't unlimited, so before a company dives into email campaigns it should ask itself a simple question: does email marketing really work? Email marketing is a direct form of digital advertising that can be aimed either at consumers (B2C) or at business associates (B2B). Regardless of whether you're trying to get more consumer visits to your subscription website, more affiliates for your partner program,...
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Email open rates matter a lot. Email marketers put a lot of effort into making emails friendly, compelling and loaded with great offers, but all of that is pointless if your potential reader does not open your emails in the first place. Open rates are a baseline metric in email marketing. It's a simple issues: to get eyes on your content and pitch, you need people...
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Everybody makes mistakes, and they can be embarrassing. Luckily, most of the time a simple “whoops” isn’t fatal. Unless you’re sending email to a large list of customers, because in that case simple email marketing mistakes can give your business a big black eye — or worse, land you in trouble with regulators. Let’s talk about some common email marketing errors and some best practices you...
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