Compliance Archives

27 Mar

Email Marketing in the Age of GDPR: How to Ensure Compliance While Still Achieving Your Goals

Email marketing has been significantly impacted by the General Data Protection Regulation (GDPR). GDPR compliance is essential for businesses to protect the privacy and data of their subscribers. Despite the challenges, there are several strategies that businesses can employ to ensure compliance while still achieving their email marketing goals. One of the most important strategies is to obtain explicit consent from subscribers to collect and use...

20 Apr

CAN-SPAM Act Compliance for Email Marketers

by Admin

in Cam-Spam Act, Compliance, Featured Posts

Comments

Responsible marketers often worry about CAN-SPAM Act compliance, and perhaps rightfully so. But honestly there is little to fear here. The act merely sets rules for commercial email marketing, including the right of consumers to stop receiving emails they didn't request. That's not such a bad thing. Although it sounds like the CAN-SPAM Act covers only bulk email, it really covers much more. The rules apply to...