Perhaps one of the most consequential mistakes in email marketing that kills email deliverability and causes a whole host of problems is the failure to get proper permission from the people you plan to contact. That probably reads like a straightforward statement, but there are different levels to this crime. Here’s a look at some common scenarios where YNOT Mail customers sometimes go wrong, as...
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The past few years have seen a large increase in social media’s use as a marketing tool, causing some people to question whether email marketing remains both practical and relevant. Without a doubt, social media use is increasing each year: It is estimated 78 percent of everyone in North America uses social media, and analysts predict that 2.5 billion people will soon be social-media-connected. Can...
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Marketing resources aren't unlimited, so before a company dives into email campaigns it should ask itself a simple question: does email marketing really work? Email marketing is a direct form of digital advertising that can be aimed either at consumers (B2C) or at business associates (B2B). Regardless of whether you're trying to get more consumer visits to your subscription website, more affiliates for your partner program,...
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Email open rates matter a lot. Email marketers put a lot of effort into making emails friendly, compelling and loaded with great offers, but all of that is pointless if your potential reader does not open your emails in the first place. Open rates are a baseline metric in email marketing. It's a simple issues: to get eyes on your content and pitch, you need people...
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Responsible marketers often worry about CAN-SPAM Act compliance, and perhaps rightfully so. But honestly there is little to fear here. The act merely sets rules for commercial email marketing, including the right of consumers to stop receiving emails they didn't request. That's not such a bad thing. Although it sounds like the CAN-SPAM Act covers only bulk email, it really covers much more. The rules apply to...
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Everybody makes mistakes, and they can be embarrassing. Luckily, most of the time a simple “whoops” isn’t fatal. Unless you’re sending email to a large list of customers, because in that case simple email marketing mistakes can give your business a big black eye — or worse, land you in trouble with regulators. Let’s talk about some common email marketing errors and some best practices you...
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