Uncategorized Archives

13 Mar

Becoming a Better Email Marketer

in Advice, Audience Engagement, Best Practices, Featured Posts, Uncategorized

Email marketing is a year-round effort, and it's crucial to find ways to make your offers stand out. While it's impossible to guarantee better open rates, there are several tactics you can use to increase your chances of success. Optimize Your Subject Lines Subject lines can be challenging to get right, but they're crucial to getting your message read. Shorter subject lines tend to perform better,...

13 Mar

Bad Email Marketing Practices You Should Leave Behind

by Richard Buss

in Best Practices, Email Marketing Basics, Featured Posts, Uncategorized

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Email marketing has been around for decades, yet it remains one of the most effective forms of digital marketing. The reason? Email offers unparalleled access to audiences at a low cost, while also being incredibly versatile and customizable. From newsletters to promotions and everything in between, email marketing can help businesses reach their target audience and drive sales. To ensure that your email marketing campaigns are...