Log in
Log in
mobile-logo

SEARCH THE KNOWLEDGE BASE

DMARC Policy Setup with YNOT Mail

Table of contents

Email Deliverability

STEP BY STEP GUIDE TO SET UP DMARC WITH YNOT MAIL #

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email validation system designed to protect email domains from being used in email spoofing, phishing scams, and other crimes. It builds on two existing email authentication methods, SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), by allowing domain owners to instruct email receivers on how to handle emails that fail these authentication checks, potentially directing them to quarantine or rejecting such emails. This helps in safeguarding the email ecosystem and improving email deliverability. DMARC can also provide valuable data for forensics purposes, useful if you experience deliverability issues.

Should you bother setting this up? Absolutely. As of 2024 it’s now required for proper delivery to Gmail and Yahoo inboxes, and will help increase your delivery rates almost everywhere else too. Setting it up is rather simple once SPF and DKIM have both been set up, so there’s no good reason to pass on DMARC.

IMPORTANT: Don’t forget that DMARC relies on two other email authentication methods, SPF and DKIM, both of which should be properly configured before implementing DMARC.

Setting up DMARC (Domain-based Message Authentication, Reporting, and Conformance) for your domain when using MailChimp for email campaigns involves several steps. DMARC relies on two other email authentication methods, SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), both of which should be properly configured before implementing DMARC.

Here’s a step-by-step guide:

THE QUICK EXPLANATION: SETTING UP DMARC #

  1. Log into your DNS provider.
  2. Add a new TXT Record. Name/Host: ‘_dmarc’ + Type: ‘TXT’ + Value: ‘v=DMARC1; p=none; rua=mailto:dmarc-forensics@ynotmail.com’
  3. Save and wait. Changes should propagate soon.

All done! Have questions or need more details? See below.

THE DETAILED EXPLANATION: SETTING UP DMARC #

Want a more detailed guide? See below.

Step 1: Decide on a DMARC Policy #

You have a few options for how you can set your DMARC policy.

  • p=none: Monitoring mode; takes no action against emails that fail DMARC.
  • p=quarantine: Emails that fail DMARC are moved to the spam/junk folder.
  • p=reject: Emails that fail DMARC are rejected.

We strongly recommend you set your policy to None unless you’re sure you know what you’re doing. This protects you from emails not getting delivered in case something isn’t set up correctly. You can always move to a more restrictive policy later on.

Step 2: Create the DMARC Record #

  • Log into the DNS provider for the domain name of your sending email address. This is usually the registrar where you bought your domain.
  • Navigate to DNS settings for your sending domain.
  • Create a new TXT record and set the ‘Name/Server’ field to: ‘_dmarc’ (without the quotes).
  • For the ‘Value’ field, enter this:

v=DMARC1; p=none; rua=mailto:dmarc-forensics@ynotmail.com

  • Save any changes and wait for them to propagate.

Changes to your domain’s DNS records can take anywhere from just a few minutes (typical) to 48 hours. If you would like firm confirmation that your SPF, DKIM and DMARC settings are all functioning properly, please open a support ticket and request a review.

Although each DNS provider is different, this is what it would look like to add a DMARC policy to ‘yourdomain.com’ using Amazon’s Route 53 service:

DMARC Example

Setting up DMARC helps protect your domain from abuse in phishing and spoofing attacks and can improve your overall email deliverability and reputation. Remember you need to do this for each sending domain, so if you send emails from newsletter@mydomain.com and also newsletter@anotherdomain.com then you’ll need to create DMARC records for both domains.

What are your feelings
Updated on January 13, 2024
Table of contents