Spamtraps Archives

04 May

Common Mistakes: Using Old Lists with Adult Email Marketing

in Advice, Audience Engagement, Best Practices

For companies running adult email marketing campaigns, falling into the "old list" trap is somewhat common. It's usually an honest but costly mistake. The good news? Avoiding it only takes a good internal process and some self-discipline. Despite what some might think, in 2022 it's not the adult entertainment customers that are our biggest headache, but rather the more mainstream marketers. We're comforted when a new...

10 May

Email Deliverability and the Common Crimes that Kill It

by Admin

in Advice, Best Practices, Featured Posts

Comments

Perhaps one of the most consequential mistakes in email marketing that kills email deliverability and causes a whole host of problems is the failure to get proper permission from the people you plan to contact. That probably reads like a straightforward statement, but there are different levels to this crime. Here’s a look at some common scenarios where YNOT Mail customers sometimes go wrong, as...